Artist Management

The primary role of the artist manager is to lead a band/artist in achieving their goals using their vision, knowledge and contacts.

This position can operate on varying levels such as the professional manager, the “old pro”, enthusiastic amateur or the “mate” according to Will Ashurst in his book,
The Bands Guide to Getting a Record Deal”.

An artist manager is employed by an act to manage their career. This can include securing a record deal, publishing deal, booking agent, lawyer and be their central point of contact for all music business matters.

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